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When looking for a website designer, you want to consider all options available. One of the most important things to look at is the copywriting. But why?

First off, copywriting is when you write an article which can advertise a product or a company. Copywriters create billboards, advertisements on the TV, social media posts and so much more. So obviously, copywriting is important within the advertising and marketing industry. But why is it essential with website design and what does it do for you?

Good copywriting can benefit several different things, one of the biggest being that the ranking of your website gets higher on google and search engines due to search engine optimisation, or SEO. Now a lot of people think that just using keywords is what makes the ranking higher and to do this, all you must do is insert a bunch of keywords into your writing.

And that is what is used to be…

What many designers don’t realise is that copywriting takes time and that a piece of writing will not automatically result in the website being higher up on the rankings; and that more than just inserting keywords and plastering them everywhere will improve said standing.

A piece of good copywriting is important for many reasons. The first is that it shows visitors to your page what your company is about and is possibly topical to the current situations going on in the world. Good writing on a website can also bring in more people to your company, and make others wish to visit your website more often.

One of the first things people look at when on a website or searching for something on Google is that of the title, and some text regarding that particular webpage. So a piece of writing can massively affect how the website is seen by others.

Search engines like Google also look at quality of writing and whether or not the website is regularly updated. That’s why newspaper websites like the Guardian and Sky News have often got the top spot when it comes to searching for the current events without mentioning what you want your source to be. Keywording, quality of writing and topical issues all have an impact on where the ranking will be upon searching.

Obviously, as most people tend to only look at the first few results in a search engine to get the information they want, you want your website to be as high on the ranking as possible, so that visitors will see your website and not someone else’s. To do this, you will need to have the ability to weave certain words into your writing, and to present your website’s message in a way that attracts others. Copywriting is an important part of the website design and something that if correctly done can result in your website being top of the chain due to the SEO.

How we can help

We don’t make things up as we go along, and we don’t outsource to other people. All our content writing is in-house and we ensure our content is researched & fact-checked thoroughly before going out of the door. If you have any content that you need producing please get in touch.